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Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
Trade promotions: Sales promotions targeted at trade, especially retailers, designed to increase sales to retailers, to carry the product or brand or to support the retailer in consumer-oriented promotions. Sales promotion is useful when:-1. The product is newly introduced. 2. There are huge stock lying unsold.
A discount offered by a company to employees who buy its products. In 2005, the American automakers ran an "employee discount" for all customers promotional campaign in order to entice buyers, with some success. Military discount . A discount offered to customers who are or were members of a military service. Types of military discounts include ...
Joann Fabrics — 15% discount every day, depending on the location; 15% extends to military and veterans. Michaels — 10% off every day, including sale items. Ross Dress for Less — 10% ...
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.
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