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Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.
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A 1974 postage stamp encouraging people to use the ZIP Code on letters and parcels. A ZIP Code (an acronym for Zone Improvement Plan [1]) is a system of postal codes used by the United States Postal Service (USPS).
A laser designator is a laser light source which is used to designate a target.Laser designators provide targeting for laser-guided bombs, missiles, or precision artillery munitions, such as the Paveway series of bombs, AGM-114 Hellfire, or the M712 Copperhead round, respectively.
Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
Low-density parity-check (LDPC) codes are a class of highly efficient linear block codes made from many single parity check (SPC) codes. They can provide performance very close to the channel capacity (the theoretical maximum) using an iterated soft-decision decoding approach, at linear time complexity in terms of their block length.
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