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2. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   For example, a customer may purchase an airline ticket in the day time for $600 and another customer may purchase the same airline ticket on the same day in the evening for $800 – the reason being that during the day time the airline contained many seats that were spare which needed to be occupied and sold.

3. Avis Budget Group - Wikipedia

   en.wikipedia.org/wiki/Avis_Budget_Group

   Avis Budget Group, Inc. is an American car rental agency holding company headquartered in Parsippany, New Jersey. It is the parent company of several brands including Avis Car Rental , [ 3 ] Budget Rent a Car , [ 4 ] Budget Truck Rental , Payless Car Rental and Zipcar .

4. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, hold present customers, counteract competition, and take advantage of opportunities that are revealed by market research.

5. ACE Rent a Car - Wikipedia

   en.wikipedia.org/wiki/ACE_Rent_a_Car

   First car rental location owned by Sorensen and Osterand, located at 3433 W. 16th Street in Indianapolis (1966). ACE Rent A Car Reservations, Inc. is a privately held car rental company founded in 1966 and based in Indianapolis, Indiana.

6. Thrifty Car Rental - Wikipedia

   en.wikipedia.org/wiki/Thrifty_Car_Rental

   Thrifty Car Rental was established in 1958. [2] [3] The company completed an initial public offering (IPO) of common stock in 1987.It would grow in size by purchasing Ohio-based Snappy Car Rental for US$40,000,000 (equivalent to $98,319,463 in 2023) in May 1989.

7. Price discrimination - Wikipedia

   en.wikipedia.org/wiki/Price_discrimination

   As coupons have a negative relationship with time, customers with a high value of time will not find it worthwhile to spend 20 minutes in order to save $5 only. Meanwhile, customers with a low value of time will be satisfied by getting $5 less from their purchase as they tend to be more price-sensitive. [49]