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The original version of the King from the 1950s and early 1960s. The Burger King is a character created as the advertising mascot for the company that has been used in numerous television commercials and advertising programs. The character has undergone several iterations over the course of its company's history.
The 7 habits. Covey uses the concept of paradigm shift and says that different perspectives exist – i.e. two people can see the same thing and yet differ from each other in their perception of the thing.