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The program was launched with a refreshed mobile app that supports scan-and-pay shopping in select markets. Safeway also activated QR payments and digital receipts with the updated mobile app. The "Just for U" rewards program (commonly branded J4U), first launched in 2012, was simplified to "for u" as part of the FreshPass launch.
However, like most of Albertsons' chains, Shaw's and Star Market participate in the just for U rewards program, which does not use a physical card.
On March 6, 2014, Cerberus (parent company of Albertsons) announced it would purchase Safeway for $9.4 billion in a deal expected to close in the 4th quarter of the year. On July 25, 2014, Safeway stockholders approved the merger with Albertsons.
In August 2011, Lowes Foods began the Aisle50 program in the Carolinas, intending to expand to other areas and other chains in the future. Deals from aisle50.com will not likely replace coupons, but shoppers will be able to buy certain products for about half their normal prices.
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These apps provide online shoppers with automatic rewards or coupons at checkout. Examples include Rakuten, Ibotta, Honey and Capital One Shopping . Receipt-scanning apps.