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In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes ...
Coupons: Coupons have become a standard mechanism for sales promotions. Loss leader: The price of a popular product is temporarily reduced below cost in order to stimulate other profitable sales; Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery.
The name for the e-commerce platform, Groupon is a portmanteau of "group" and "coupon". Groupon's first deal was a two-pizzas-for-the-price-of-one offer at Motel Bar, a restaurant on the first floor of its building in Chicago.
It distributes coupons in retail categories including accessories, automotive, baby products, beauty products, clothing, electronics, furniture, health, home and garden, jewelry, pets, photography, toys and travel.
Since the start of the financial meltdown in 2008, coupon use has come back in vogue for many Americans. In 2009 shoppers used 27% more coupons than in 2008 and online coupon spiked 360%.
Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events. Even though there are still traditional ...