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Joe Fresh is a Canadian fashion brand and retail chain created by designer Joe Mimran for Canadian food distributor Loblaw Companies Limited. It was formed in 2006. The label includes adult and children's wear, shoes, handbags, jewelry, beauty products, and bath items.
Joe Fresh sales soon exceeded the company's own projections and Loblaw began expanding into children's wear, shoes, lingerie, beauty and bath products. In 2010, the first standalone store opened in Vancouver and Loblaw announced plans for 20 outlets across Canada.
Hy-Vee has ended partnerships with clothing company Joe Fresh and shoe brand DSW as it seeks to focus on its grocery and health care businesses, a spokesperson for the company says.
Joseph Mimran (born 2 December 1952) is a Canadian fashion designer and entrepreneur, best known for founding the Club Monaco and Joe Fresh brands. He was also an investor on the Dragons' Den television series.
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Johnson has spent weeks talking up Joe Fresh, a Canadian apparel brand that is the latest to get the "store-within-a-store" treatment at J.C. Penney.