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Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother.
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They each borrowed $250 and started making handbags out of high-quality cotton in Baekgaard's basement in Fort Wayne, Indiana, [4] on a ping-pong table. [5] Their business became Vera Bradley, an hommage to Barbara Bradley Baekgaard's mother. [6]
The stores offer classic-styled suits, separates, dresses, shoes and accessories. The brand is marketed under five divisions: Ann Taylor, Loft, Lou & Grey, Ann Taylor Factory, and Loft Outlet.