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During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early 1990s, the slogan was turned around as "The lady prefers Hanes".
Hanesbrands owns several clothing brands, including Hanes, Champion, Playtex, Bali, L'eggs, Just My Size, Barely There, Wonderbra, Maidenform, Berlei, and Bonds.
All of the North Carolina–based hosiery companies (L'eggs, Hanes, Burlington, Kayser-Roth) had by this time placed product lines in drug stores and supermarkets. The product's slogan, "Our L'eggs fit your legs", appeared in print and TV ads.
Grab your own Hanes Women’s Wireless Bra (or two, or three) now at Amazon for affordable prices starting at just $15— your “girls” will thank you!
Playtex introduced a scented tampon that was advertised with the slogan, "When you're wearing a tampon you don't worry about odor. But should you?" Planned Parenthood complained, so a warning label was added saying that some women may experience irritation from the chemicals.
Hanes Women's Cotton Jersey Shorts. $9 $17. See at Walmart. As we suggested, several reviewers recommend these shorts for wearing for yard work and to the beach. "They are great to wear to...
The feminist movement—cultured by thought leaders like Betty Friedan and Germaine Greer—questioned the mores that defined women's roles and appearance. Changes in fashion trends, such as pantyhose and the rise of the miniskirt , rendered the girdle unattractive and obsolete to a generation of women. [12]
Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico from the introduction of the product in 1976 until the halt of production in the early 1990s.
Champion is Hanes' second-largest brand. Products manufactured and commercialized by Champion include casual wear clothing (t-shirts, hoodies, sweatpants, leggings, shorts, jackets, undergarment), footwear (sandals, sneakers, socks), and accessories (bags, hats, collectibles).
Overview. Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. [1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985. [2]