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  2. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...

  3. Coupon (finance) - Wikipedia

    en.wikipedia.org/wiki/Coupon_(finance)

    For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year. Typically, this will consist of two semi-annual payments of $25 each. 1945 2.5% $500 Treasury Bond coupon

  4. Off-price - Wikipedia

    en.wikipedia.org/wiki/Off-price

    Off-price is a trading format based on discount pricing. Off-price retailers are independent of manufacturers and buy large volumes of branded goods directly from them. The off-price retail model relies on the purchase of over-produced, or excess, branded goods at a lower price, thus being able to sell to consumers at a discount compared to ...

  5. Zero-coupon bond - Wikipedia

    en.wikipedia.org/wiki/Zero-coupon_bond

    t. e. A zero-coupon bond (also discount bond or deep discount bond) is a bond in which the face value is repaid at the time of maturity. [1] Unlike regular bonds, it does not make periodic interest payments or have so-called coupons, hence the term zero-coupon bond. When the bond reaches maturity, its investor receives its par (or face) value.

  6. Ten percent of the brain myth - Wikipedia

    en.wikipedia.org/wiki/Ten_percent_of_the_brain_myth

    The 10% of the brain myth states that humans generally use only one-tenth (or some other small fraction) of their brains. It has been misattributed to many famous scientists and historical figures, notably Albert Einstein. [1] By extrapolation, it is suggested that a person may 'harness' or 'unlock' this unused potential and increase their ...

  7. Middle gray - Wikipedia

    en.wikipedia.org/wiki/Middle_gray

    Middle gray. 50% CIELAB lightness. ( Y = 18.4%) In photography, painting, and other visual arts, middle gray or middle grey is a tone that is perceptually about halfway between black and white on a lightness scale; [1] in photography and printing, it is typically defined as 18% reflectance in visible light. [2] [3]