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In addition to panties and shapewear, Playtex bra brands include: Cross Your Heart; Eighteen-hour bra; Playtex Secrets; Full support; Everyday basics; The company has been producing and marketing the Cross Your Heart bra since 1954 under the slogan that it "lifts and separates," a phrase that is now well known in popular culture.
The wireless bra has a hook and eye closure and is free from any irritating tags for added comfort. Amazon Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra
The goal was to have women see their Wonderbras as a cosmetic—a beauty enhancer—rather than a functional garment. Playtex, the leading brand at the time, promoted the ease of care and durability of their girdles and brassieres. Beginning in 1967, the advertising focused exclusively on Wonderbra brand brassieres. [19]
Playtex's Ultimate Lift & Support Wireless Bra is majorly on sale right now on Amazon. Different sizes and colors are on sale for between 44 and 74 percent off. This Playtex Full-Coverage...
Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. [1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985. [2]
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