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"Buy one, get one free" or "two for the price of one" is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one.
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The combination of the amenities, services, and low cost fares puts Batik Air Malaysia in the category of a hybrid airline. The airline also has expanded on a parallel turboprop service, focusing mainly on secondary routes within a 2-hour radius from Sultan Abdul Aziz Shah Airport.
Derive a weighted cost of the capital obtained from the various sources and use that discount rate to discount the unlevered free cash flows from the project; Advantages: Overcomes the requirement for debt capital finance to be earmarked to particular projects; Disadvantages: Care must be exercised in the selection of the appropriate income stream.
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