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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list ...
S&H Green Stamps was a line of trading stamps popular in the United States from 1896 until the late 1980s. They were distributed as part of a rewards program operated by the Sperry & Hutchinson company (S&H), founded in 1896 by Thomas Sperry and Shelley Byron Hutchinson. During the 1960s, the company issued more stamps than the U.S. Postal Service, and distributed 35 million catalogs a year ...
Digital coupon. Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events.
For discounts in marketing, see discounts and allowances, sales promotion, and pricing. The article on discounted cash flow provides an example about discounting and risks in real estate investments.
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